The 2025 Sales Homie Marketing Calendar was created to align sales and marketing efforts with the purpose of helping drive and achieve annual revenues and budgets. It’s broken down into the four traditional fiscal quarters of focus of each calendar year, then into each month. Each month has 5 weeks of content buckets (for the months that require a 5th week) with the ability to input 1 piece of content each day of the week.
 
Aside from the weekly content focus, the calendar provides specific selection on what platform the content will be released on (or highlighted/written for) and a targeted audience for each message. Use this tool to plan out your annual marketing (and sales alignment) focuses. If you have someone that creates content, you can provide a completed calendar for more efficient communication. This will act as your roadmap for the year.
 
The Marketing Calendar is defined by four fiscal quarters. These parallel with how you should drive revenue and (re)forest throughout the year:
 
Q1) Planning Into Action – You’ve spent considerable time in the previous year planning for the current year! Your sales and marketing efforts should align with driving messaging to put your “plans into action.” Think about already cruising at 70 miles per hour down the freeway. We don’t want to spend time speeding up to 70 miles per hour. 
 
It’s important that your organization has positive movement and momentum with new revenues during the 1st quarter. Your messaging and content should echo new initiatives or focus areas to drive new revenues, right away. 
 
Q2) Working Towards Goal Achievement – The most successful organizations achieve their annual goals (or a considerable percentage) by the end of the 2nd quarter/beginning of the 3rd quarter. Sure, you can ‘sweat it out’ through all four quarters, but wouldn’t it be less stressful, and satisfying, if you could make it to … 60% …65% of your annual goal by July? Your messaging and content should echo the most important initiatives to help drive revenue for your fiscal year.
 
Q3) Adjusting Focus – The 3rd quarter is when you should start to reforecast revenues. If you’re ahead of budget, your messaging could position a continuation of similar stories or promotions. If you’re behind, use the messaging and content to drive sales into the last quarter of the year. If you’re a retail-based business and rely upon the holiday season, start to position (tease) the holiday promotions during 3rd quarter.
 
Q4) Planning For ’26 – As you begin to plan the next fiscal, use the 4th quarter to begin to message next-year opportunities. How long does customer acquisition take? Understand that what you message and provide for content in the 4th quarter will both embellish your remaining fiscal but begin to lay the groundwork for what you’ll deem important during the new year.  
 
How do I update the drop-down menus to customize them for my business or industry:
Select the cell: Click on the cell with the drop-down list you want to edit.
Access Data Validation: Go to the “Data” tab and click “Data Validation.”
Modify the list: In the “Source” box, directly edit the list of items, separating each option with a comma.
Confirm Changes: Click “OK” to apply the updated drop-down list.
 
If your organization seeks guidance on how to implement an alignment marketing and sales roadmap, please reach out to Sales Homie (contact@saleshomie.com).
 
You can find out more information about Sales Homie on it’s website (www.saleshomie.com).